APPLIED PSYCHOMETRICS

Serving humans to thrive, by

Mapping the
human psyche.

We make self-understanding mainstream by taking a person from “something is off” to a named problem, an intervention most likely to work, and proof that it did.

READ THE THESIS → SEE THE CONSUMER BRAND →
AFFECT ANXIETY DESIRE TRUST INTIMACY CONFLICT MEANING SLEEP ESTEEM STRESS AROUSAL EMPATHY ATTACHMENT REGULATION MOOD
VISION

The default psychograph of human psychology.

We enable people to develop a longitudinal map of their psyche, revealing the dispositions that shape behaviour and perception and how to change them for the better.

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STRATEGIC INTENT

Assessments bring data & attention. We use both to help humans improve their lives.

HIGH-INTENT SEARCH

“Why is my libido low?”, “Do I have signs of depression?”. Users with clear challenges convert into a guided product experience.

THE ATTENTION WINDOW

A test is 4–15 minutes of voluntary self-disclosure. The single highest-intent attention window in consumer mental health.

OWNED END TO END

Educate during the test. Name the problem at the result. Quantify the gap against the norm. Then convert: paid report, subscription, intervention, re-test.

Every completed test does two jobs: it fills a dimension of the psychograph, and it earns the right to the next offer.

THE LOOP

Validated tests win the search, tests win attention, attention sells a report, a report sells a subscription, a subscription sells interventions, the re-test proves it worked. And every cycle makes the next one better.

SEARCH FREE TEST NAMED REPORT SUBSCRIPTION INTERVENTION RE-TEST QUESTION INTENT 4–12 MIN PROBLEM €20–60 €9–49 / MO MARKETPLACE WEEK 6 & 12 EVERY CLOSED LOOP DEEPENS THE GRAPH — AND SHARPENS THE NEXT RECOMMENDATION SEARCH QUESTION INTENT FREE TEST 4–12 MIN NAMED PROBLEM REPORT €20–60 SUBSCRIPTION €9–49 / MO INTERVENTION MARKETPLACE RE-TEST WEEK 6 & 12 EVERY CLOSED LOOP DEEPENS THE GRAPH — AND SHARPENS THE NEXT RECOMMENDATION SEARCH QUESTION INTENT FREE TEST 4–12 MIN NAMED PROBLEM REPORT €20–60 SUBSCRIPTION €9–49 / MO INTERVENTION MARKETPLACE RE-TEST WEEK 6 & 12

EVERY CLOSED LOOP DEEPENS THE GRAPH — AND SHARPENS THE NEXT RECOMMENDATION

INSTRUMENT LIBRARY

Proven instruments, applied faithfully.

PHQ-9

Do I have signs of depression?

Nine-item screen for depressive symptoms over the past two weeks.

29 ITEMS≈ 13 MIN
GAD-7

Is this anxiety, or just stress?

Seven-item screen for generalised anxiety symptoms.

17 ITEMS≈ 9 MIN
UCLA-3

Am I lonelier than most people?

Three-item loneliness scale, scored against the population norm.

14 ITEMS≈ 4 MIN
SDI-2

Why is my libido low?

Sexual desire inventory, separating solitary and dyadic desire.

25 ITEMS≈ 11 MIN
Coming soon: MLQ DERS-SF ECR-R 30+ WITHIN 12 MONTHS

Every instrument is licensed or public-domain and applied faithfully to consumer needs. Screening, never medical diagnosis: each result names the problem, places it against the norm and routes to a next step.

Researchers and practitioners review every one of our instruments, every claim, every report and every signal of the psychograph. This ensures practical and medical value for our users.

THE MOAT

The Psychograph.

SOURCES VS NORM PSYCHOMETRIC INSTRUMENT BEHAVIOURAL & SESSION SIGNAL VALIDATED ASSESSMENTS PHQ-9 · GAD-7 · UCLA-3 · MLQ AUTOMATED RE-TESTS WEEK 6 · WEEK 12 · ONWARD PRACTITIONER SESSIONS CONSENTED TRANSCRIPTION JOURNALING & GOALS IN-APP BEHAVIOUR INTERVENTION OUTCOMES MARKETPLACE & AFFILIATE AFFECT ANXIETY ATTACHMENT DESIRE MEANING REGULATION 0 2 4 6 8 12 16 20 26 52 WEEKS SINCE FIRST ASSESSMENT SCHEMATIC PSYCHOMETRIC INSTRUMENT BEHAVIOURAL & SESSION SIGNAL SOURCES VS NORM VALIDATED ASSESSMENTS PHQ-9 · GAD-7 · UCLA-3 · MLQ AUTOMATED RE-TESTS WEEK 6 · WEEK 12 · ONWARD PRACTITIONER SESSIONS CONSENTED TRANSCRIPTION JOURNALING & GOALS IN-APP BEHAVIOUR INTERVENTION OUTCOMES MARKETPLACE & AFFILIATE AFFECT ANXIETY ATTACHMENT DESIRE MEANING REGULATION 0 2 4 6 8 12 16 20 26 52 WEEKS SINCE FIRST ASSESSMENT SCHEMATIC

A growing, normalised data lake of the human psyche: screening, intervention and outcome, held longitudinally. Automated re-tests at six and twelve weeks turn a report sale into a relationship — and every closed loop sharpens the norms, the recommendations and the published evidence.

ENABLERS — THE TWO HUBS

Patient Hub

B2C
  • Psychograph: a living, longitudinal map of the self
  • Challenges and goals, plus journaling
  • Consented session recording
  • Intervention library and per-practitioner data sharing
  • Open-session AI chat, grounded in the user's own data

Therapy Hub

B2B
  • Consented AI transcription with sentiment and risk signals
  • Longitudinal, cross-instrument analytics
  • AI-drafted notes that require clinician sign-off
  • Evidence-linked treatment planning
  • Practitioner-initiated assessments and re-tests

Every practitioner whose working life we make easier becomes a multiplier for our vision and impact.